K-Pop Star Hina of QWER Becomes DRX Ambassador, Bridging Music and Esports

When a pop-rock idol struts across into the gritty glow of esports arenas, it’s not just a crossover — it’s a kaleidoscope of culture colliding in neon glory. On September 1, 2025, DRX, one of South Korea’s powerhouses in competitive League of Legends, VALORANT, and Tekken, officially announced that Hina — the guitarist, keyboardist, and maknae of K-pop project group QWER — is now their official ambassador.

DRX took to social media with warmth: “Hina, the protagonist of a new journey with DRX,” urging fans to stand by her as she expands her stage with “an unbreakable heart.”

Who Is Hina Anyway?

Behind the stage name hides Jang Na-young, born January 30, 2001. She’s a multi-talented soul — guitarist, keyboardist, Twitch streamer, cosplayer, and idol. Since debuting with QWER in October 2023, she’s become a digital native with a flair for connecting with fans across TikTok, Instagram, Twitch, and more.

She’s no stranger to esports either. In 2024, she joined Riot Games and LCK’s ANIMA POWER project (“Animal Special Forces”), showed off her skills in a VALORANT influencer match called 5인뇽 at Champions Seoul, and even went toe-to-toe in Teamfight Tactics Macau Open. Her combo of musical talent and gaming chops made her a compelling bridge between two entertainment worlds.

What’s in It for DRX (and Fans)?

This move isn’t just a marketing sparkle — it’s a cultural handshake. DRX sees in Hina a gateway to deepening engagement, especially with fans who groove on both K-pop and esports. Yang Seon-il, a DRX representative, voiced optimism: Hina’s “unique activities” are expected to resonate with fans and widen the brand’s outreach.

In turn, Hina expressed honor in her new role — eager to boost DRX’s brand value and foster communication with supporters. It’s a two-way street of fandom synergy: music fans get a taste of competitive play, and esports fans catch more of that K-pop charisma.

Social media lit up with applause. One fan on X (formerly Twitter) cheered, “Time to root for you guys then,” while another mused, “Looks like I will be supporting DRX at VCT Paris!!!

Why It’s a Sweet Move

This isn’t DRX’s first tango with cultural mash-ups. K-pop already danced onto the League of Legends stage when PRIMROSE performed at Worlds in Stockholm on August 30, 2025. And who could forget Riot Games’ virtual K-pop supergroup K/DA — four League champions remade into idol personas, blending gaming lore with earworm pop hooks? It was a spectacular proof of concept for cross-media synergy.

Hina's partnership is another evolutionary step in that lineage — but with an actual human face, guitar in hand, dropping ambassadorship like it’s a new track.

Final Take

Here’s something intriguing to noodle on: this collaboration hints at an ever-closer loop between fan-curated pop culture and competitive spectacle. Hina isn’t just lending her name; she’s bringing her identity, creativity, and gaming fandom. And DRX isn’t just gaining an ambassador — they’re gaining a co-author for their expanding story.

Expect more of these “fusion moves” as entertainment industries blur their lines. The real victory? When artists and gamers groove together on the same rhythm, lighting up new audiences — that’s when worlds get weirdly, wonderfully wide.